Influx

Target’s move into high-end fashion, could mistakenly be seen by some analysts as a dumb move that goes against the democratic principles of the brand.

Target is the brand that took design to the masses.

Instead, this move is a smart media strategy.

The brand is savvy enough to understand that its Bullseye logo has some fashion cache. Creating only a very limited line and distributing it through one boutique in LA, Target has lots of control and can create buzz. Target will get the LA hipsters scrambling to get hold of product and willing to pay lots of dollars to become walking advertisements for their brand.

Target need to make sure that they do this for just the right amount of time and then get out. No one would want the Bullseye to overstay its welcome as a Hollywood fashion icon.