Previous Next
Close

The flat screen phone

June 16, 2006

Watching TV on our phones has always had Dick Tracy like appeal, but only recently has the idea promised by Sci-Fi writers, been realized.

Today, Sprint is bombarding us with advertising about its new mobile TV service that’s available for handhelds, but the form-factor, although good, isn’t perfect.

Vodafone in Japan have taken the TV/phone concept a step further by teaming up with Sharp to bring Aquos flat-screen technology to the phone. The result is a phone with a screen that swivels around to enable TV viewing.

It’s interesting that Vodafone collaborated with another electronics company to bring its brand credibility into a new space.

What’s next? A Sony Bravia phone?

Vodafone recently sold its Japanese operations to Softbank, so it remains to be seen if the alliance with Sharp will continue.

Related Articles

Beyond the flat screen
In December this year, Sony will launch a...
3d innovation
Get ready for 3-D computer screens and 3-D...
Marketing in a flat world
Tom Friedman's new book, The World is Flat-A...
Vizio- a new type of brand leader
In the last few days, research sources confirmed...
Prada makes a phone
The announcement that Prada and LG will team up...

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate