Influx

Hugh MacLeod is a blogger/cartoonist who’s site gapingvoid always has some astute and concise observations on the world of marketing.

One of his most recent is here.

In one line of copy, Hugh forces you to step back and thing about what marketing is supposed to be doing.

Engaging in an honest human conversation is extremely tough and counter-cultural for many organizations, but everyday there are more brands that get it, making those that don’t, more ridiculous than ever,

For some reason, there still seem to be ads and mission statements written by people who still think we are in early 1980s, where bombarding people with schmaltzy, hollow and ultimately meaningless messages was the thing to do.

Sadly, this approach is no longer viable.