Influx

For many, Woodstock was a pinnacle moment in the history of the counter-cultural movement. It was three days of music, peace and love held on a farm in August of 1969 that was attended by over 500,000 people. Everyone has seen the film and heard the recordings, fair enough, but are we ready for the next Woodstock explosion in fashion and home decor? Influx is convinced that none of the hippies attending the event would have approved of this, but then again, perhaps they are the ones driving the SUVs today.

However, close to 40 years on, Signature Networks is now looking to license the Woodstock brand for apparel, accessories and the home. The company is looking to capitalize on the return of the Sixties aesthetic and make sure that anyone can buy a little piece of counter-culture in their mall-based department store.

Signature had better pick its partners with care, or risk seriously tarnishing the already slightly battered Woodstock name.