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Scene creation-improv everywhere

March 3, 2007

New York’s Improv Everywhere is a performance group like no other; part smart mob and part theater. They come up with zany ideas and manage to persuade actors and the general public to participate. Their objective is to get people to scratch their heads and wonder about what exactly what it was they just saw.

Their stunts include:

An army of “blue shirts” hitting a Best Buy store

“Slo-Mo” shoppers striking a Home Depot

Staging their own U2 performance

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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