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A book on the design of change

January 10, 2007

Influx has written about the transformative power of workplace design on corporate culture and how, in many ways, it’s the ultimate form of brand expression.

building a brand around a communal table

innovation from corporate mosh pits

workspace as brand- red bull- hq

workspace as brand- update

wrigley’s innovation center

Leading architecture firm NBBJ has just put together a book on the subject that looks pretty interesting.

Change Design features contributions from the likes of Howard Schultz at Stabucks, author Daniel Pink and Carolyn Corvi at Boeing.

It looks like they’ve also put together a process to think about change through the lens of architecture.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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