|
|
|
Arcade fire- counter marketing
June 12, 2007
Everyone’s odds-on favorite to be the world’s next “U2″, Arcade Fire, appear to have discovered irony way faster than their Irish counterparts. The Canadians are there after album No2, while it took U2 took at least 5 to grasp it.
Two of the band members decided to appear in the audience of the “Price is Right” as a viral marketing stunt to promote their latest album. They can be seen in the video wearing t-shirts- one with the name of the new album Neon Bible.
It’s a move that doesn’t make traditional marketing sense.
Why would you appear on a show who’s audience is never going to be in the market for your album?
That’s the point
Posted by Ed Cotton
Next post Previous postRelated Articles
| Jonze captures the suburban teen for arcade fire Posted by Ed Cotton |
| Consumers might hate marketing Every marketer knows that reaching consumers... |
Tags
arcadefireirony
priceisright
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
