Influx

Etsy is an online retailer that sells craft products, value their community and are committed to surprising and delighting them.

This is a recent post from their blog.

“A couple of months ago, Etsy leased its first ever commercial space in Brooklyn, NY. Being the creative folks that we are, you know we would never be satisfied with some depressing, cubicle-strewn, scheisse box of an office in Midtown. Instead, we decided to find a space that will not only serve as Etsy HQ, but that will also be a communal creative space where we could offer resources, support, and classes to our users and the DIY community at large.

It will be home to parties, trunk shows, seminars, workshops, a lending library, and all other sorts of fantastic things. It will have a silkscreen press, a letterpress, film, music, and video production facilities, jewelry making stations, sewing machines, sergers, and so, so much more. We will call it the Etsy Labs, and beginning with a small opening party on February 1st, its doors will be open to you.”

Etsy is doing something brilliant, they are inviting the community into their HQ and sharing space with them.

Message to other brands- open your doors and let you users in.

Via O’Reilly Radar