Influx

Often business is all about doing more with what you have. Imagine you are a fast food giant, you have all those fixed costs and overhead and if there not being utilized, that’s an issue. This problem is exactly what’s on the mind of the senior executives of Yum brands. Across the United States with the KFC, Taco Bell and Pizza Hut brands, the company has in excess of 18,000 restaurants.

Yum believe that we are not using them enough. Specifically, we’re not going to Taco Bell or KFC for breakfast and there are no dessert options at either store and then there’s Pizza Hut which is doing minimal business at lunch time.

This is a big problem for these brands, but they’ve brought it upon themselves; Taco Bell is so linked to late, late night that it would be impossible to think of the brand as a breakfast destination, unless it happens to be at 3am. In addition, consumers tend to get locked into ritual, the morning trip to KFC for a chicken and egg sandwich, after the trip to Starbucks, doesn’t quite work.

Anyway, the company thought it was important enough to raise at a Deutsche Bank conference in Paris this June and this is clearly going to be a stategic focus for the company moving forward.

If anyone has any smart ideas about Mexican or Southern inspired breakfast or dessert options, please let Yum know.

Posted by Ed Cotton