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Fiat taps into italian patriotic pride to launch the 500
August 11, 2007
It’s not just Americans that use patriotism to sell their cars, now the Italians are doing it. This is the campaign to launch the new Fiat 500 and it seems to be working- 57,000 units sold in the first month.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
