Influx

The Google machine needs ideas, it needs creativity, it needs everything that Madison Avenue has got and it needs it now. To the salivating masses of agency business development heads, sadly this isn’t a rallying cry to send your books and reels to Mountain View because they need an ad agency.

Cancel your FedEx packages!!

Google wants to creative talent to help its own clients out, yes your clients.

We’re all aware of the potential power of online video and what it can do to TV and TV ads, well get this, Google wants to create this stuff.

Here’s some copy written in typical Googlish style (“Guys bear with us, we are just trying out this little experiment”).

“Creating your video ad is the first step to launching a video campaign.
Using the Google Ad Creation Marketplace, you can find a video
production professional to create your custom video ad, at whatever
budget you set.

Note: Response times may vary because we are still testing this
service. We’ll notify you by email once you’ve been given access to the
Marketplace. We appreciate your patience.”

If you’re Jon’s Rib Shack, it might take time for them to get back to you, but it could be faster than some of the holding companies out there.

How long before Google’s Ad Creation Marketplace becomes a global agency network with 5,000 employees in 35 countries worldwide?

Via Scott Karp at Publishing 2.0