Influx

The millions of dollars of free airtime and cult like fans contributed to a perfect opportunity for causes and individuals to hijack Apple’s primetime.

Some examples:

Hats off to Johnny and the crew at Anomaly- they lined up in NYC for phones to auction for charity

Robert Scoble proved himself to be the geek’s CNN

Technology analysts left their cubes for the first time in months to try and get attention by capturing and sharing the news

Steve Wozniak reminded people there was once another Steve at Apple

The Today show considered the story important enough for an advertorial, wanted to be noticed for it, but sadly they couldn’t get that right.
 

Posted by Ed Cotton