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How to research an idea

June 28, 2007

We
built the store inside a warehouse. We claimed it was a movie set so
that people would deliver all these goods and not think it was us. We
had to borrow products from other retailers because we hadn’t at that
stage developed any products. We took ordinary people in, and they
really, really liked it.”

Sir Tim Leahy-Tesco (on his company’s research for the US launch)

Posted by Ed Cotton

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