|
|
|
If advertising equals myth, does design equal truth?
September 9, 2007
“Design is so popular today mostly because business sees design as
connecting it to the consumer populace in a deep, fundamental and
honest way. An honest way. If you are in the myth-making business, you
don’t need design. You need a great ad agency. But if you are in the
authenticity and integrity business then you have to think design.”
Bruce Nussbaum-Business Week- Speech given to the Royal College of Art- London
Posted by Ed Cotton
Next post Previous postRelated Articles
| Apple: truth and advertising There's nothing wrong with the product demo... |
| The future of advertising- pack design Communicators and analysts are always busy... |
| The impending design backlash We've been here before, the moment when the... |
| The new breed of marketer- the design consultant As brands give consumers the opportunity to... |
| Kfc discovers the truth For the last few years, KFC has suffered from... |
Tags
adagencyadvertising
agencies
design
designers
nussbaum
rca
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
