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Influx factoid- 1.6 pieces of marketing material per second
June 14, 2007
A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.
It reveals just how challenging the battle for consumer attention has become.
“534 shoppers enter the store per hour; shoppers are exposed to 1.6
pieces of marketing materials per second as they navigate the stores;
shoppers’ eyes are drawn to 17.8 percent of the marketing materials…”
Over 80% of materials get ignored.
The battle for attention is real.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
