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Influx ideas 07- jonah bloom of ad age on 6 new things agencies can do
October 21, 2007
Jonah Bloom, the editor of Advertising Age, was one of the speakers at last Friday’s Influx Ideas 07 conference.
Jonah talked about the importance of advertising and how they will prosper in the future, providing they can adapt to meet changing client needs.
He offered up 6 ways agencies will adapt to be more relevant to client needs.
1. Create ENTERTAINMENT and CONTENT.
2. Develop Ideas that have PR in mind.
3. Help clients take a STAND.
4. Build UTILITIES
5. Help them become more RESPONSIBLE
6. Get PAID for the value of their ideas.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
