Influx

As another manifestation of brands moving into the content game, Innocent drinks, Britain’s favorite smoothie maker, has just made a series of short films about fruit.

1. Polish Strawberries

2. Damsons

3. Blackberries

While these might not be the biggest YouTube hits of the Autumn season, they are a fun, affordable way of communicating the company’s passion for fruit.

I expect more companies will embrace the idea of creating their own video content in documentary form to tell real stories.

Obviously, these films must be creative and compelling, but at the same time they need to come across as genuine and authentic.

Posted by Ed Cotton