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Making health insurance tangible- florida blue
December 3, 2007
Blue Cross Blue Shield of Florida is a health insurer with its own store, Florida Blue, in Jacksonville.
It’s been created and staffed to help explain products and help move people closer to BCBSF’s brand of health insurance.
It’s a smart move because despite being its importance, it’s an area that it’s hard to get people interested in. Going beyond ads to create a three dimensional experience makes a lot of sense.
Welcome Area:
Kids Play Area:
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
