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Saab’s new brand video

May 27, 2007

GM’s relationship with Saab has always been an uneasy one. Influx thought things were moving in the right direction with establishment of the Saab Brand Center and the stunning Aero X concept (which won 2006 concept car of the year).

With these two new initiatives,we assumed Saab had discovered a core idea that it could center itself around and build from.  

However, we stumbled across a recent brand video, that turns out to be more confusing than it is revealing.

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