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The mcdonald’s america doesn’t see

August 26, 2007

This Sunday’s New York Times had a good piece on how McDonald’s is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the brand is pushing to be relevant in Europe. It’s probably just a matter of time before some of these design initiatives come to the US.

McCafe in Germany
McCafe Germany

McDonald’s in Germany

McDonalds in Germany

McDonald’s Milan, Italy

McDonald's Milan
McDonald's Milan

Posted by Ed Cotton

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design
europe
fastfood
germany
italy
mcdonalds
milan
restaurants