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This one’s for the cynics- cadbury’s gorilla worked
December 15, 2007
From the Financial Times- December 12th, 2007.
“Cadbury Schweppes yesterday said its advertising campaign for Dairy
Milk chocolate featuring a gorilla playing the drums – which has become
a YouTube favourite – had helped it recover market share in its UK
confectionery business.”
Case closed.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
