Influx

I really like the thinking here to promote the Spanish horror film “REC”.

Instead of the cliched trailer, the film makers decide to focus on the audience reactions filmed at a festival screening.

Anyone who is interested in going to a horror flick needs to know the answer to just one question- is it scary?

This trailer does the trick in spades and is a fantastic example of the power of breaking with convention.

Via Big Bad Blog-Publicis

Posted by Ed Cotton