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The importance of local
September 19, 2007
A couple of interesting examples of “local” as an important concept.
1. Sigur Ros
A new documentary from Sigur Ros about the band returning from a world tour to Iceland and seeking out small venues, so they could re-connect with their home country and people.
2. ANA
Ad for Japanese airline ANA that appeared in September’s Monocle magazine highlighting the localness of the airline’s cuisine, even down to the prefecture.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
