Influx

With the fantastic amounts of money flowing into the personal accounts of New York’s young investment bankers, it has to go somewhere.

One place it’s increasingly being invested is in property, but there’s a new take on modern luxury and one of the most interesting examples is 40 Bond. This is a collaboration between the “godfather of the boutique hotel”, Ian Schrager and Swiss architects Herzog and de Meuron. The concept is to combine the look and ameneties and feel of a modern luxury hotel into a residence.

Architecturally, it’s a re-interpretation of the classic Soho loft.

Schrager explains all in this film.

Posted by Ed Cotton