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Selling real estate like high fashion
June 17, 2007
Real estate is the most expensive thing we will ever purchase, but most advertising never reflects this. Talisker, a private home ownership club located in the wilderness of Deer Valley, Utah, is taking a different route.
The club teamed up with two of the world’s leading fashion photographers, Patrick Demachelier and Peter Lindbergh and even included Lauren Hutton on their shoot.
These photographers make Talisker look like “Real estate by Ralph Lauren”, which is not surprising,Talisker’s creative director, Nancy Vignola, was formely a creative head at Polo Ralph Lauren.

Posted by Ed Cotton
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