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Selling real estate like high fashion

June 17, 2007

Real estate is the most expensive thing we will ever purchase, but most advertising never reflects this. Talisker, a private home ownership club located in the wilderness of Deer Valley, Utah, is taking a different route.

The club teamed up with two of the world’s leading fashion photographers, Patrick Demachelier and Peter Lindbergh and even included Lauren Hutton on their shoot.

These photographers make Talisker look like “Real estate by Ralph Lauren”, which is not surprising,Talisker’s creative director, Nancy Vignola, was formely a creative head at Polo Ralph Lauren.Talisker Ad CampaignTalisker Ad Campaign

Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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