Influx

Stolichnaya vodka is another example of a brand creating a three dimensional experience in the real world.

This Wednesday, Stolichnaya vodka will open the Stoli “hotel” in LA, not a permanent fixture, but a pop-up venue inspired by the Hotel Moscova; the hotel shown on the vodka brand’s bottle. The 10,000 sq ft venue has a bar, guest rooms, an elite suite for VIPs and design wise combines the vodka’s Russian roots and heritage with modern elements.

The venue will be used for DJ nights, film opening after parties and magazine events (GQ, InStyle and Playboy).

For those interested in checking it out, the hotel is located at 1555 Ivar Ave Hollywood, CA 90028

The hotel will “travel” to Chicago, New York and Miami and there will also be a website.

This idea is a step-up from the usual drinks brand sponsorship of events. The pop-up hotel gives Stoli greater control over the experience and allows for endless branding opportunities.