Influx

As the blog world fragments into more and more specialized universes, there comes a time when each of these universes has enough critical mass to matter.

The challenge is to monitor, track and direct people to relevant places within these worlds. For some time, Todd And has been the person collating and monitoring that information for the marketing space.

Todd’s “Power 150” has become the “Billboard Chart” for marketing bloggers.

Yesterday, Todd announced that he was joining forces with Advertising Age  . The ad trade giant will post the listing and perhaps even start using some of the bloggers featured on the list as sources for opinions and news.

It’s another example that shows how rapidly the walls are coming down between big media and the world of blogs.

Posted by Ed Cotton