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Re-thinking the performance car

August 25, 2007

The Caparo T1 is a new British, state-of-the-art performance car. Its’ maximum speed of over 200 mph and it accelerates from zero to 60 mph in just 2.5 seconds.

The car is road legal and because it uses cutting edge, light-weight composite materials it can achieve an impressive 35 mpg.

The T1 is being used as branding tool for the Carapo
Group; a company specializing in steel and aluminium, 90% of the T1′s
materials and components were developed by the company.

Carapo operate 9 plants in India which supply the Indian
automotive market with stampings, pressings, fasteners and tailor
welded blanks. The company expects to
open a further 22 sites by the end of 2008.

I
Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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