Influx

Welcome to the wild new world of Web 2.0.

Digg has been trying to stop its users from posting the code to break the encryption on HD-DVD discs for sometime. It made a decision to pull down posts which angered the community and all hell as broken loose.

Clearly the community is the brand and it has to listen or face the consequences of loosing them. It’s interesting to see how fast this happened, how “violent” it was and how rapdily the brand responded. There are lots of lessons here, that we will attempt to explain and gather from other sources in the next couple of days.

Here is how in one day Digg explained and rectified its actions and used its blog as its mouthpiece.

1pm Yesterday

Hey all,

I just wanted to explain what some of you have been noticing around
some stories that have been submitted to Digg on the HD DVD encryption
key being cracked.

This has all come up in the past 24 hours, mostly connected to the
HD-DVD hack that has been circulating online, having been posted to
Digg as well as numerous other popular news and information websites.
We’ve been notified by the owners of this intellectual property that
they believe the posting of the encryption key infringes their
intellectual property rights. In order to respect these rights and to
comply with the law, we have removed postings of the key that have been
brought to our attention.

Whether you agree or disagree with the policies of the intellectual
property holders and consortiums, in order for Digg to survive, it must
abide by the law. Digg’s Terms of Use,
and the terms of use of most popular sites, are required by law to
include policies against the infringement of intellectual property.
This helps protect Digg from claims of infringement and being shut down
due to the posting of infringing material by others.

Our goal is always to maintain a purely democratic system for the
submission and sharing of information – and we want Digg to continue to
be a great resource for finding the best content. However, in order for
that to happen, we all need to work together to protect Digg from
exposure to lawsuits that could very quickly shut us down.

Thanks for your understanding,

Jay

9pm Yesterday

Digg This: 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
by Kevin Rose at 9pm, May 1st, 2007 in Digg Website
Today was an insane day. And as the founder of Digg, I just wanted to post my thoughts…

In building and shaping the site I’ve always tried to stay as hands on as possible. We’ve always given site moderation (digging/burying) power to the community. Occasionally we step in to remove stories that violate our terms of use (eg. linking to pornography, illegal downloads, racial hate sites, etc.). So today was a difficult day for us. We had to decide whether to remove stories containing a single code based on a cease and desist declaration. We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code.

But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.

If we lose, then what the hell, at least we died trying.

Digg on,

Kevin