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40% prepared to give up tv for the internet

March 19, 2007

Shown below is a chart included in Piper Jafray’s excellent report
“The User Revolution” , showing how far the internet has come in five years and the important role it now plays in people’s lives, coming close to taking over from television as the dominant medium.

People Want the Internet

This is the reason why big media is so scared of the internet and shows just how compelling a combination of internet and TV would be for consumers.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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