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40% prepared to give up tv for the internet
March 19, 2007
Shown below is a chart included in Piper Jafray’s excellent report
“The User Revolution” , showing how far the internet has come in five years and the important role it now plays in people’s lives, coming close to taking over from television as the dominant medium.
This is the reason why big media is so scared of the internet and shows just how compelling a combination of internet and TV would be for consumers.
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