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Apple’s new product launch

March 7, 2007

The Onion gets it right yet again, this time commenting on the most powerful tool in Apple’s marketing arsenal.

“The iLaunch, as the new product is called, was then raised up from below the stage, prompting the audience of technology journalists, developers, and self-professed “Apple fanatics” to burst into a five-minute standing ovation.

“Get ready for the future of product introduction,” said Jobs, looking resplendent in a black turtleneck and faded jeans. “The iLaunch will be able to make announcements from this, or any other stage, making human participation in generating consumer awareness almost entirely unnecessary.”

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