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Obama is a bmw z4 and clinton is a volvo
May 3, 2007
Influx has been waiting for this study for some time and it has finally arrived; a branding study on the democratic hopefuls for 2008. Produced by Chernoff Newman and Marketsearch, it takes a look at the candidates as brands; examining awareness, qualities and perceptions.
To summarize:
Clinton: Competence, Volvo, Microsoft and the Yankees
Edwards: Compassion, Prius, Blackberry and Red Sox
Obama: Star Power, BMW Z4, Apple and the Chicago Cubs
There’s even a blog about this study and obviously there are more results to come. For those of you that are interested, the analysis of the Republican candidates is due May 8th.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
