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Mark Cuban slams Chrysler for running an ad in the WSJ. "Lets see, is there anything more idiotic than spending more than 100k
dollars on a full page ad “thanks for letting me waste your money ” ad
? Does it make it worse that its a business publication where the
readers might just...
Nice interview with VSA on the strategic and creative development of the Obama brand logo, basically it's all about making him a credible unifier.Posted by Ed Cotton
There's a lengthy profile piece in last weekend's Financial Times discussing the fall from grace of Starbucks, it suggests that humanity might be the thing that helps the brand to re-invent itself.The supporting evidence for this point of view is the following excerpts.1. It's Not About the...
Bud Light is up for a packaging makeover and its looks as if the brand owners are keen to make the brand shout louder from the shelf. This will certainly become a recessionary trend as brand owners get concerned about making sure their product packs grab people by the throat and clearly inform them...
P&G's Downy brand has gone all soft and emotional as it embarks on its Feel More campaign. One strange and surprising extension of the communication plan has been the involvement of Gen Art and filmmakers to create films to provoke thinking. To lift directly from the press release.."Throughout...
Most retailers and brands that use catalogs think of them purely as the equivalent of store space; they load it up with products and items for sale and never get to romance the brand or tell stories. Even great brands like Ikea tend to miss this opportunity. One exception to the rule is the...
Obviously, it's critical to make sure your brand and products are relevant to current consumer needs. The financial downturn has given banks and investment houses the opportunity to re-connect and show how they can be useful in challenging times. Wells Fargo has responded to this need by creating...
Here's a great story on Taxi, the ad agency in Vancouver, Canada who also operate a cafe at the front of their house.There are 3 reasons why I like it...1. It puts a face to the agency and helps it interact with its local community2. It forces agency folk to interact with real people instead of...
With many brand owners scratching their heads wondering how they can achieve success using social networks, the New York Times looks like a beacon of hope. So proud of its success on Facebook that it issued a staff memo detailing the results of a campaign it ran the day after the election.The Times...
As further proof on the pressure on brands, the convenience store 7-Eleven, is expanding its range of private label goods. This is a big shift because the retailer had been something of a temple to brands. 7-Eleven commands a price premium for its convenience when compared to to its retail...
It's interesting to see architects taking center stage and being sought after by shoe companies to design new products. Frank Gehry is working on designs for JM Weston and Zaha Hadid for Lacoste. Certain architects have built such star power, it's not surprising brands want to leverage and use it....
One could argue that patriotism is the only thing that has kept GM afloat for the last few years. The desire of American to buy American and the romantic nostalgic idea that by buying GM, you were also tapping into the glory days of the American auto industry. The Big 3 have been in-trouble for...
A sign of things to come? Posted by Ed Cotton
Pentagram's work on the new Quantum of Solace is a stunning example of design as key differentiator. The design is pure restraint and understatement, but is so clearly "on brand". The designers have resisted the temptation to draw on spy category cliches and instead have created something fresh and...
Many writers are speculating that brands can learn a lot from Obama’s victory and that it was a triumph of branding, messaging and media understanding. Obviously tactics appear on the service to be easily repeatable, but without the context it's meaningless. Despite the grandiose plans...