|
|
|
A war of words over carbon credits
October 27, 2008
While the debate hasn’t really started here in the US, over the pond in the UK, rival carbon credit companies are lashing out at one another.
‘Our scheme comes purely from an environmental ethos, whereas this
(CarbonCreditz) has been drummed up from a marketing perspective.‘
Graham Simmonds, co-founder of Green Rewards
CarbonCreditz appears to be blazing quite a trail with over 1,000 partners signed up in its loyalty scheme.
In the US, there seems to be a combination of a lack of interest and some skepticism over the real benefits of carbon offsetting has slowed down the track to mass adoption.
Posted by Ed Cotton
Next post Previous postRelated Articles
| Is your business carbon neutral? We originally wrote about carbon neutrality on... |
| Radiohead’s carbon footprint There seem to be no limits to Radiohead's... |
| In a word of mouth world everyone’s words will be for sale Since everyone is going crazy about fake word of... |
Tags
carboncredits.green
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
