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Being true to your brandself- lessons from crumpler
August 14, 2008
A nice (old!!!) CNN profile on Australian bag brand Crumpler (nice new site!) and the importance of staying true to your brand self.
The CNN story mentions the brand’s beer for bags promotions and the tagging of their logo, even as stickers on fruit, as some of the more unconventional approaches the brand has taken.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
