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Brand utility for tough times

December 9, 2008

Obviously, it’s critical to make sure your brand and products are relevant to current consumer needs. The financial downturn has given banks and investment houses the opportunity to re-connect and show how they can be useful in challenging times. Wells Fargo has responded to this need by creating the Wells Debt Down Solution. It’s a new product that allows consumers to consolidate their high interest debt and find a workable way of paying it off.

We are used to banks being slow and unresponsive when it comes to product development and it’s therefore great to see Wells responding to real consumer needs and offering something useful to consumers.

Posted by Ed Cotton

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