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Cultural smarts from samsung

August 21, 2008

You can’t create something culturally relevant without an understanding of contemporary culture and its manifestations.

The “Unboxing Video” category has been with us for years and its format is widely recognized and understood by tech geeks.

It’s a sub-genre of new media that’s ready, primed and waiting for someone to do something creative with.

Nice work!!

Via Random Culture

Posted by Ed Cotton

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