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Design is differentiation
November 14, 2008
Pentagram’s work on the new Quantum of Solace is a stunning example of design as key differentiator. The design is pure restraint and understatement, but is so clearly “on brand”. The designers have resisted the temptation to draw on spy category cliches and instead have created something fresh and new. Kudos to the client for supporting a brave design.
Posted by Ed Cotton
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