Previous Next
Close

Design is differentiation

November 14, 2008

Pentagram’s work on the new Quantum of Solace is a stunning example of design as key differentiator. The design is pure restraint and understatement, but is so clearly “on brand”. The designers have resisted the temptation to draw on spy category cliches and instead have created something fresh and new. Kudos to the client for supporting a brave design.

Penguin's Quantum of Solace Design

Posted by Ed Cotton

Related Articles

No related articles.

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate