Influx

Brands can play the category game and do a reasonable job or they can go above and beyond the limits of the category and become thought leaders.

Powells, a bookstore in Portland, has an ounce of the financial muscle of Borders, Amazon or Barnes and Noble, but ten times the creative firepower.

The store understands that for the book store to remain relevant they have to take on a thought leadership position.

This manifests itself with the store’s film series, “Out of the Book Films”, where staff members make short, finely-crafted documentaries about the books they love.

Posted by Ed Cotton