Influx

Google has been playing around with its marketing communication.

Clearly not wanting to be anything like the typical brand, it’s done some obscure billboards and a few YouTube videos created by its product development teams.

Increasingly, it appears to be looking to external creative expertise to add some cool and credibility to the brand. In the last few months the Google Maps group worked with an improv group to create more viral films and its latest effort employs the comic book talents of Scott McCloud.

The challenge here is to get the message across in a compelling way without ever looking for feeling like it could be something Microsoft would do.

Posted by Ed Cotton