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It’s 10 years since the gerbils….
October 6, 2008
It was 1998 and the internet was about to change everything.
Clients lined up outside advertising agencies demanding they take their business.
The ad business thought it had won the house in Vegas with big money flowing in and the chance to be as wacky and funny as they wanted.
The gerbils spot for Outpost.com was the poster child of this period and it’s worth showing again in all its glory.
There’s a fascinating interview with Outpost’s CEO from Business Week, where he talks about a couple of worrying (Usenet?) postings and how proud he is that the spot received an A rating from Entertainment Weekly.
Nostalgia is a wonderful thing.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
