Influx

Bud Light is up for a packaging makeover and its looks as if the brand owners are keen to make the brand shout louder from the shelf.

This will certainly become a recessionary trend as brand owners get concerned about making sure their product packs grab people by the throat and clearly inform them exactly what the products do for them.

The minimalist pack designs such as Turner Duckworth’s recent work for Coca-Cola, will be replaced by multiple copy and perhaps even flashing neon signs.

Here’s what’s happening to Bud Light.

According to CNN…

“The plastic label on Bud Light’s new bottles is 27 percent larger
than the current label and touts “drinkability.” The cans, which are
nearly all blue, feature the word “refreshment.” Bud Light’s bottle
labels went from paper to plastic in 2004.

Levy said the shift to blue came after extensive research showed the color helped drive home the message of refreshment.”

Posted by Ed Cotton