Influx

When I first read about Pepsi’s can design challenge, it seemed to me to be more of the same.

How many brands are have let consumers, artists and designers play with their pack design?

As a marketing concept it appears done to death.

The trouble with my cynicism, is that it takes no account for execution.

I was forced to reverse my thinking when I came across this can design.

It allows the artist to dominate the can, rather than the brand, which makes for a fantastic design.

The can’s designer is JKaczmarek.

Will we ever see this can on grocery store shelves?

Posted by Ed Cotton