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Starbucks and crowdsurfing – the ideas are flooding in
April 29, 2008
Back in March, Starbucks asked their customers for ideas, it created a website and the ideas have been been flooding in, exceeding the expectations of the company.
It makes me thing that every brand should be doing this, why not?
Here are the top 20 ideas that are being considered.
It’s a great list that includes new products and experiences, ways to reduce waste and more healthy items.
Great Conversations at Starbucks
More Sugar Free Syrups & Sauces (more than 180 posted ideas for this!)
Increased Personal Cup Discount
Healthy, High Protein Breakfast
Gluten Free Options (almost 150 posted ideas for this!)
Vegan Options (almost 75 posted ideas for this!)
Electronic Sign showing Song Now Playing
Name Tag / Sewn Apron (almost 50 posted ideas for this!)
Encourage commuter & in-house mugs (More than 200 posted ideas for this!)
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
