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The era of constant brand refreshment
August 20, 2008
“They’re accessing it everyday when they log on or are on the phone or
on a weekend when they have to download an application. If you don’t
work with a brand and in essence, refresh the management of it
continuously, then it starts to feel like it’s an old brand.”
Marc Shillum-Head of Brand Design-R/GA- from Creativity
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
