Influx

Many ad agencies are trying to work out just how to bring the interactive discipline into the fold. A critical component piece of this is the User Experience Designer. It’s a discipline that has some similarities to planning, but also draws strongly from the design world. Its role is to examine the minute detail and inter-relationships between each element of consumer experience in order to create stunning experiences and products.

It isn’t Account Planning.

The science and nature of the discipline is the subject of the book Aligning Design Strategy with Human Behavior written by the founder of Adaptive Path, Indi Young.

All the charts and images from the book are up on Flickr and can be seen in the slideshow below. They show just how much detail and rigor goes into the process and informs us humble planners that writing briefs for ads might be a different and perhaps easier ballgame.

Created with Admarket’s flickrSLiDR.

Posted by Ed Cotton