|
|
|
Zappos- the secret is customer service
February 9, 2008
Zappos is a brand that flies under the radar.
It’s a brand that’s been around for close to 10 years and has been building leadership in the somewhat unlikely area of online shoe sales.
The secret of its success appears to be due to the attention the company places on doing the simple things well, through a corporate culture dedicated to customer service excellence.
This is explained in a presentation from the company’s CEO.
Posted by Ed Cotton
Next post Previous postRelated Articles
| Brands need to confront america’s customer service war A flight attendant loses it and ends up igniting... |
| Reality check- aol customer service disaster Corporate America seems to want to turn a blind... |
| Zappos and the power of soft intangibles This month's Inc Magazine has an interesting... |
| Hotels finally realize that service matters With hundreds of un-differentiated brands in the... |
| A new company-customer pact An interesting idea from Get Satisfaction (a... |
Tags
customerserviceonlineshopping
shoes
zappos
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
