Influx

The French act Daft Punk have been around for over 10 years, but have recently returned to dominance through a series of impressive live shows.

I was wondering if all those hand videos on the internet had also helped the band in someway?

It all started with this one in June 2007.

This was the first and has over 12 million views, that’s six times the number of views the band’s concert video above achieved!

By August someone had reworked another Daft Punk song using their hands

That one has over 1.2 million views.

In October, a “bodies” version emerged which has achieved over 1.5 million views.

There are close to 500 films of people trying to Daft Hands and despite the fact this meme is months old, people are still doing it.

It’s a great example of herd mentality in action. The idea is really simple, but there’s just enough complexity to it that makes it interesting and it willingly encourages others to show they can do it.

There’s are some lessons here if you want to use people as your media and get some viral buzz going.

1.Start with a strange and original take on something

2.Keep production limited to low or no production- make it easy to do and replicate

3.Set it up as a challenge- have some complexity

4.Make it invitational

5.Dont’ forget the herd- copying is good, it means you belong

Posted by Ed Cotton