Influx

The London tabloids have been abuzz with the news that one of the world’s first eco-clubs is opening in town.

The idea, not too different from health clubs, where users generate power for the building, is to get the dancing clubbers, with the aid of a special dance floor to generate the energy (up to 60% of the club’s total needs)

It sounds interesting, but isn’t it yet another example of putting “green” before the product experience?

Clubbers go to places where there’s a good scene, good sound and great DJs.

Presenting yourself as an eco-club isn’t really going to work.

Despite the desires of young adults to do good things for the world, they don’t want to spend a lousy night at an eco-club.

Environmental credentials need to be built on top of great product performance, but cannot be used as a substitute.

Posted by Ed Cotton