Influx

Pepsi just launched an interesting new initiative in the UK with a very selective introduction of Pepsi Raw- a natural version of the cola. It’s a step in the right direction; a new on-trend formulation instead of yet another flavor or diet variant, but the ambition appears weak.

It’s only being sold in selective nightclubs and not nationwide. It’s also only in the UK.

Which leaves me to speculate the following question

Is Coca-Cola going to seize on the opportunity and launch a new natural formula Coke anytime soon?

Will Pepsi go global with Raw?

It looks like we might be entering the next phase of the cola wars.

Posted by Ed Cotton